USA Targeted Sale Campaign for
Memorial Day
A suite of assets was developed for Memorial Day Weekend in the US to promote a SUNNYLiFE sale. Drawing inspiration from the red, white, and blue colours associated with Memorial Day celebrations, Creatively incorporating the star motif in a distinctive SUNNYLiFE style. The objective was to highlight the sale products while also selling a lifestyle. Digital touch points include website banners, Meta ads, and B2C EDMs.
WEBSITE DESKTOP BANNER
WEBSITE MOBILE BANNER
VIDEO ADS STORY/REEL
VIDEO ADS SQUARE
EDM HERO #1
EDM HERO #2
EDM HERO #3
Pop-up prints & signage for
Bondi Store
A diverse range of assets was created for our SUNNYLiFE pop-up in Bondi to support the marketing activations planned throughout the summer. The goal was to drive awareness and, in turn, sales. This project was particularly exciting due to the variety of assets developed, including T-shirt designs, flag motifs, digital signage for Westfield, ice cream cart signage, and various print materials.
Pop-up ‘logo’ lockup which was on the prints, cart, flag and T-shirts
Activation T-Shirt Designs
Westfield Digital Smart Screen Signage
For the past two years, I’ve focused on storytelling and creating engaging on-brand content for SUNNYLiFE’s Instagram feed, showcasing how the content sells a lifestyle while ensuring it aligns seamlessly with the marketing calendar. @sunnylifeaustralia